Hyaluronic acid: "the fountain of youth". Our human bodies produce hyaluronic acid naturally. It holds water by forming a gel-like substance that acts as a cushioning and lubrication agent for our joints, nerves, hair, skin and eyes.
We find almost half the body's hyaluronic acid in the collagen of the skin, which, together maintain skin's layers and structure. No other biological substance can retain as much water as hyaluronic acid.
Sadly, the manufacture by our bodies of hyaluronic acid declines with age. Consequently, decreasing levels of hyaluronic acid are known to accompany the aging process, which leads to increased dryness, fine lines and wrinkles.
For cosmetic use, hyaluronic acid is derived from various foods and is a powerful hydrating agent that relieves dryness, plumps up the skin giving to it volume and making the skin look remarkably younger. As a large molecule, it stays near the surface of the skin where it moisturizes it and soothes fine wrinkles.
El&So uses hyaluronic acid in its Hydrating Eye cream, which also contains avocado and cranberry oils as well as aloe vera. These ingredients have the reputation for being be amongst the most powerful hydrating and antioxidant agents. The result is an eye cream that is highly effective in fighting the fine wrinkles that can develop around the eyes.